One more Incredible Hulk thought and some thoughts on Spider-Man. There will be Spider-Man spoilers so here's your warning (Incredible Hulk thoughts first)
One more thing about this movie - as I was watching it, I was sorta fascinated by the way this is sorta the opposite of a traditional movie. In a lot of movies, the villain is shown to be powerful (Darth Vader and the Empire), and the hero (Luke) is drastically outgunned. He has the will to fight but no belief he can really succeed. It's only when another hero emerges with the key to defeating the villain (Obi-Wan) that the story kicks into gear, and against all odds, the hero is able to defeat the villain.
That's basically the story of the Incredible Hulk. Except Banner is a sympathetic villain, Blonsky is a crazy version of the hero, and Ross is an obsessed version of the mentor. The whole movie is Banner being an unstoppable force and Blonsky taking a warped hero's journey to take down the monster. From a certain angle, Blonsky is even a typical hero - Hulk is a monster, and he's incredibly dangerous. Blonsky is a soldier, dedicated to protecting people. He gets training, gets his magic sword in the form of the super-soldier formula, fails and fails again like any good hero, and he eventually finds the strength to fight the monster.
A pretty standard Hollywood movie could be done starring Blonsky, and it wouldn't even need a ton of changes until the third act. I just thought that was interesting.
I really liked this movie. I thought it had a lot of heart, and I thought it was so much about Spider-Man that Amazing Spider-Man wasn't (to me, at least). Peter feels like a kid with these crazy ambitions, and I think it fits. He also finds life as a "friendly neighborhood Spider-Man" boring. Because, if he's living in the same city as the Avengers....it sorta would be. I also wonder how much crime Peter would actually run into, especially living in a post-Avengers NYC. The Defenders all found plenty of trouble in New York, but they typically sought it out. Peter can really only be Spider-Man during a very specific (afternoon) portion of the day, and he's not kicking down the doors of drug dealers or ninja clans.
He has power and ambition and wants to help, but I think it really made him feel like a real kid. He's Spider-Man, for heaven's sake, but he's still a kid....so it's not enough.
I also felt like the movie used Iron Man a sufficient amount. He's not overwhelming, and he doesn't steal the show. This isn't Civil War...he's just a side character in what's definitely Peter's movie. And it's crazy how much Peter fits into this universe, and how they're able to hit on some areas (alien tech being sold, and the consequences of the path set off by Tony admitting he's Iron Man) that, honestly, Agents of SHIELD should be handling better.
It was just a fun adventure, and I loved the little reveal at the end with Pepper Potts (I said spoilers). A really fun movie, and one of my favorites in the MCU (top 5 maybe?)