Okay, since the dust has been kicked up online again, I have to get back into this...
I keep seeing articles about how the DC slate needs to be scrapped and how it's such a failure. They say that even if they made money, they're being ripped to shreds by critics (which is a bit like a politician being ripped by pundits... it doesn't actually matter in the end).
Math time!!!
Suicide Squad had a budget of $175 million.
Domestic earnings: $325,100,054
Foreign earnings: $420,500,000
Total: $745,600,054
Doctor Strange had a budget of $165 million.
Domestic earnings: $232,532,923
Foreign earnings: $443,382,684
Total: $675,915,607
Now, the fun thing to point out about the foreign earnings is that Suicide Squad was not released in one of the biggest world markets, China. Therefore, the Chinese earnings for Suicide Squad are $0. Meanwhile, Chinese earnings for Doctor Strange are $109,194,913. So if we want to test "success", rather than "earnings", as these articles claim to be doing, we should probably lose $100 million from the Doctor Strange numbers then, right?
Yes, Civil War made more money than BvS. As we've discussed before, this is largely due to the fact that the DC movies aren't aiming for younger audiences, so families aren't likely to go see them over and over again. However, DC did make up for this by releasing a movie which was specifically targeted at children, the LEGO Batman movie. No articles written about the great DC/Marvel war (which I still say isn't a thing) have acknowledged the fact that Warner's plan isn't entirely dependent on the DCEU movies. Batman, the brand, has appeared in three movies within the past 12 months. Each of those has been successful in reaching their desired target. I'm not aware of any Marvel projects that are doing this same thing, making hundreds of millions of dollars at the box office, but feel free to mention any that I don't know about.
So let's review overall profits (subtracting budgets):
Marvel/Disney (Civil War + Doctor Strange) - $1,414,220,102
DC/Warner (BvS, SS, Lego Batman) - $1,341,335,084*
*The LEGO Batman movie is still in theaters and earning money
The difference in profits (not counting any licensing deals or marketing budgets, because Hollyood accounting is impossible to navigate): $72, 885, 018
In conclusion... It's China's fault. 